Brand

Brand assets

Logos and guidelines for writing about Kirak, linking to it, or showing that your project works with it. Use of the Kirak name and logo is governed by our Trademark & Brand Policy.

Logos

The wordmark is the primary logo. Use the mark on its own only where space is tight, such as an avatar or a small badge. All files are SVG.

Kirak wordmark, white
Wordmark · White for dark backgroundsSVG
Kirak wordmark, black
Wordmark · Black for light backgroundsSVG
Kirak mark, white
Mark · White for dark backgroundsSVG
Kirak mark, black
Mark · Black for light backgroundsSVG

Clear space and size

Clear space. Keep an empty margin around the logo equal to half the logo's height on every side. No text, images, or edges inside it.

Minimum size. The wordmark should be at least 80 px wide on screen (20 mm in print). The mark on its own should be at least 16 px wide.

Backgrounds. Use the white logo on dark backgrounds and the black logo on light ones. Avoid busy photos or low-contrast colours behind it.

Please don't

Use the files as they are. These are the most common ways a logo gets changed.

Don't recolour it
Don't stretch or squash it
Don't rotate it
Don't add shadows, glows, or gradients
Don't outline or redraw it
+ Acme
Don't combine it with your own logo

Also don't use the logo as your own favicon or app icon, on merchandise, or so that it is the most prominent brand on a page that isn't ours.

The name

Write

Kirak for the open-source runtime and Kirak Studio for the managed service. Capital K, the rest lower case.

Not

KIRAK, kirak (except in code, such as pip install kirak), Kirak.io, or Kirak Core.

Say

“works with Kirak”, “built on Kirak”, “compatible with Kirak”, or “hosting for Kirak”, as plain descriptive text.

Don't

Put “Kirak” in the name of your own product, company, domain, package, or social handle, or suggest that we endorse you. See the Trademark Policy for the details.

Colours

Ink#0B0D10Backgrounds
Paper#EDEAE3Text on dark
Signal gold#E8B616Accent, primary actions
Link blue#6FA8FFLinks, code, secondary accent

Typography

Aa
Space Grotesk

Headings

Aa
IBM Plex Sans

Body text

Aa
IBM Plex Mono

Code, labels, and data

All three are free on Google Fonts under the SIL Open Font License.

Questions or permission requests

For anything the guidelines don't cover, including permission for a use the Trademark Policy doesn't allow, email trademark@kirak.io.

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